Google-Ads-GST-australia

Do Google Ads Have GST in Australia? A Complete 2025 Guide

If you run a business in Australia and use Google Ads, you may ask: Do Google Ads have GST? The short answer is yes. If your billing address is in Australia, Google applies a 10% Goods and Services Tax (GST) to your ad charges.

This article will help you understand when GST is added, how billing works, and where to find your invoices. Let’s break it down step by step.

✅ Why Google Ads Include GST in Australia

Since November 1, 2016, all Google Ads accounts based in Australia have been billed by Google Australia Pty Limited. Because of this, GST is added to all advertising charges. This applies to every business, no matter the size.

For more details, check Google’s billing support page.

💳 When Is GST Charged?

GST is added when you pay for ads, not just when you run them. How it shows up depends on how you pay:

1. Manual Payments

If you add money to your Google Ads account in advance:

  • GST is charged at the time you prepay

  • You’ll get two documents:

    • One when you add money (includes GST)

    • One at the end of the month (summary only)

2. Automatic Payments

If Google charges you after your ads run:

  • You get one invoice at the end of each month

  • This shows both ad costs and GST in one place

🧾 How to Download Your Google Ads Invoice

Google provides legally valid invoices that you can use for your tax records. To download one:

  1. Log into your Google Ads account

  2. Click Tools & Settings → Billing → Documents

  3. Open the Tax and statutory documents tab

  4. Choose the invoice(s) you want

  5. Click Download

Invoices are ready by the fifth working day of the next month. For example, your April invoice is available by the 5th of May.

🧠 Why Your Invoice Might Look Different From Your Spend

Sometimes, your total ad spend and invoice don’t match perfectly. Don’t worry — this is normal. It can happen for a few reasons:

  • Your bank processes payments at a different time than Google

  • You used credits or received adjustments mid-month

Even if totals differ slightly, your invoice is still accurate and valid.

📌 Can You Claim GST on Google Ads?

Yes, if your business is registered for GST, you can usually claim the 10% GST back as a credit. However, it’s best to ask your accountant to be sure.

⚠️ Google doesn’t give tax advice. Always speak with your tax adviser to confirm what’s right for you.

Final Note

Now you know the answer to: do Google Ads have GST?


Yes — they do, and you should account for it in your marketing budget and tax reporting.

Need help with Google Ads billing or campaign setup? Contact us to get expert support.