Case Study: Buyer’s Agent in Sydney

From referrals drying up to 25 inbound calls per month with Google Ads

Background

A Sydney-based buyer’s agent was relying solely on referrals to keep work coming in. The problem? Leads were inconsistent, nothing was being measured, and the pipeline was drying up. With no predictable source of enquiries, growth had stalled and the business needed a repeatable system to deliver steady, qualified clients.

Goals

  • Build a consistent pipeline of qualified buyer enquiries

  • Generate inbound leads from Google instead of relying on referrals

  • Achieve a cost per lead sustainable for a high-value service

  • Establish reliable tracking to measure ROI and lead flow

Our Approach

We designed a complete inbound lead system tailored to high-intent property buyers:

Google Ads Targeting

  • Focused on search terms from people actively looking to engage a buyer’s agent

  • Implemented negative keywords to cut wasted spend on irrelevant property searches

Custom Landing Page

  • Clear, trust-driven layout showcasing the benefits of using a buyer’s agent

  • Strong calls to action (phone + form) to drive immediate enquiries

Tracking & Analytics

  • Call tracking to measure every inbound lead

  • Conversion dashboards to monitor CPL, conversion rate, and enquiry volume

Positioning

  • Highlighted the client’s local expertise and exclusive service model

  • Differentiated from property listing sites and general real estate searches

Results

Within weeks, the system generated consistent inbound calls from high-intent buyers.

  • Month 1: 12 calls

  • Month 2: 19 calls

  • Month 3 onward: 25 calls per month (sustained)

➡️ From 0 digital leads to 25 exclusive calls every month

Key Metrics

  • CPL: Achieved sustainable cost per lead within 45 days

  • Lead Volume: Built a predictable pipeline of 25+ calls/month

  • Conversion Rate: Landing page converted at industry-leading levels

“I finally have a reliable flow of calls coming in. No more waiting on referrals.”

Client

Takeaway

Google Ads turned an unpredictable, referral-only business into a steady inbound pipeline. By targeting high-intent searches and building a conversion-first landing page, this buyer’s agent secured 25 exclusive calls per month — a sustainable foundation for long-term growth.